About Us

Rooted in the Midwest. Built on Experience.

Midwest Fragrances is based in Sheboygan, Wisconsin, and is a brand of Infernal Fragrances. We've been part of the candlemaking and cosmetics community for several years, with our team having over 7 years of handcrafted experience through our direct-to-consumer brand, where we've developed and refined every formula with care.

That hands-on background is what sets us apart. We know what goes into a great product because we've been making them ourselves. Small-batch candles to clean personal care essentials, we choose every ingredient intentionally, and every product is made to a standard we'd use in our own homes.

Midwest Fragrances was built to bring that same craftsmanship to businesses looking for quality private label and wholesale products. Whether you're building a brand from scratch or expanding your existing line, we're here to help you do it right.

Have questions or want to talk through a custom order? Reach out — we'd love to connect.